Profile Name / Position: Sr. Executive / Assistant Manager – Marketing
Department: Marketing
Reporting To: Team Lead – Marketing & Communications
Salary (CTC): As Per Industry Standards
Location : Bangalore (Work from Office)
Experience Required:
- 3-5 Years in B2B Industry
- Experience in Building Materials/Construction Equipment/Manufacturing Industry is preferable
Educational Qualifications:
- Minimum Qualification – MBA (Marketing)
- Preferred Qualification – BE + MBA (Marketing)
Key Responsibilities:
- Develop, plan, and release project stories, case studies, news stories, videos, and customer testimonials. Collaborate closely with various departments and external agency to ensure effective coordination.
- Generate innovative ideas and create compelling content for artwork and post copies for campaigns on platforms such as WhatsApp Business, Mailchimp, and other relevant channels.
- Create and publish quarterly reports that provide a comprehensive analysis of the competitive landscape. Key topics to cover include the total addressable market, share of key players, our market share, competitor analysis (including size, number, and value of competitor deals), market growth trends, and competitor performance.
- Plan and execute the Half-Yearly Customer Satisfaction Survey in partnership with the Customer Care Team and an external agency. Present the findings to provide valuable insights into customer satisfaction levels.
- Track potential clients, opportunities, construction projects, and infrastructure developments across different verticals using a combination of primary and secondary sources.
- Create and manage databases for all verticals, utilizing available tools to ensure efficient organization and retrieval of data.
- Coordinate with various stakeholders to organize online and physical events, as well as exhibitions, aimed at promoting the brand and actively engaging with the market.
Behavioral skills required:
- Diligent with good attention to detail
- Excellent communication and interpersonal skills
- Go - Getter attitude
Technical skills required:
- Must be proficient with MS Excel, PowerPoint & Word
- Understanding of construction/infrastructure sector, building materials & sand markets would be a plus
- Knowledge of CRMs, Google Ads, & other marketing tools would be a plus
If interested, kindly share your latest resume to hr@cdeasia.com with the subject mentioned as 'Sr. Executive / Assistant Manager – Marketing'.
